My first attempt at a fishing "short".

Wednesday, April 16, 2014

Fly Fishing Themed Advertisements

Every time I see something associated with fly fishing it catches my eye.  Perhaps it is because there is no point in time when I wouldn't rather be fishing.  Bodies of water, drift boats being hauled down the highway, bumper stickers, ads, you name it, it'll get a look from this guy.

However, there is one thing that I notice quite often, and that is the high frequency of "mistakes" in ads and commercials for non-fly fishing products and services that have a fly fishing theme.  We've all seen them.  A grandfather and his grandson, plopped on the riverbank, "fly fishing", while the voice over tells us why we need to buy some particular financial services, cholesterol medication, etc.  The next time you see a fly fishing ad, take a closer look.  Rarely have I seen one that didn't have some detail that made it obvious that there wasn't a fly fisherman anywhere on the set, let alone the actors and models holding the rod and reel.  The most recent ad on TV that I saw had the main character sitting next to a pond watching a red and white bobber while his fishing line (no fly line) was attached to a fly reel.  While this would work I'm sure, it's certainly not typical.  The other day I was in US Bank waiting in line wherein I saw the poster pictured below.  I had to point out the obvious mistake to the tellers, who in turn looked at me like I was crazy.  Perhaps I am, but if I were hired to oversee the fly fishing aspect of a commercial for laundry detergent, you can bet that mistakes like this would not happen.  Can you spot it?

If any of you readers out there (yes mom, you and sis and the three others) see any ads featuring fly fishing "mistakes" I'd love to hear about them! Shoot me an email to and I'll get them up for the world (or 5 people) to see!

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