I happen to have a large collection of old fly fishing magazines that I've acquired over the years and they're a lot of fun. Occasionally I flip through one and look at the articles all about the latest and greatest thing in fly fishing... which are often about things that are now obsolete. The greatest thing about these magazines are the old advertisements and I'll start sharing a few of them here every now and then. These are taken from the June 1984 issue of Fly Fisherman Magazine with none other than Dave Whitlock on the cover.
I had the pleasure of meeting Mr. Whitlock a couple of years ago at the Simms Ice Out event here in Bozeman where he and I were on one of the last tours of the day of Simms' headquarters in Four Corners, Montana, where we saw the production lines for the waders... Of course they've come a long way since the waders they were advertising in this issue:
There aren't many color advertisements in these old rags, but this one certainly does the trick. At the time they seem to have been out of Jackson Hole, but we're glad they're in our backyard now.
This last one is for Big Sky of Montana Resort. I'm not sure why but I think it's a riot.